hayatحياةnoun, Arabiclife; the living of it.
A house for brands that help people live well.Discovered globally. Built in the UAE.
We bring the world’s most promising longevity, self-care and beauty-tech brands to the UAE, and grow them into names the UAE trusts.
Partner with us
Hayat · Life
What we do
Most distributors move boxes. We grow brands.
Hayat House is the UAE partner for a small, deliberate portfolio of brands. For each one we own the full route to market: import, registration, retail, e-commerce and marketing. Few brands, full attention, one team accountable for growth.
For brands
From first conversation to shelf, one partner owns your UAE launch.
- 01Select
We choose brands with proven products and a real reason for UAE consumers to care.
- 02Register
Import, product registration and compliance, handled end to end.
- 03Launch
Placement with leading UAE beauty retailers, marketplaces and e-commerce, backed by a launch campaign.
- 04Grow
Creator partnerships and always-on local marketing that turn a launch into a lasting brand.
The collection
Four rooms, one idea: living well, for longer.
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Earth
Longevity and wellbeing
Daily rituals and supplements for a longer, steadier life.
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Water
Skincare
Formulas with credible science and a visible result.
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Wood
Body care
Care for the whole body, made to be used every day.
Each room follows one of the five elements. The fifth, fire, is the energy we bring to every launch.
In the house
Exclusive distributor of FOREO in the UAE.
The Swedish beauty-tech brand behind LUNA and UFO. Hayat House leads its distribution in the UAE.
A note from the founder
I’ve spent over ten years building beauty and tech brands around the world, including leading global influencer partnerships in beauty-tech. I’ve seen how much a brand’s success in a new market depends on the partner who takes it there.
Hayat means life. I started Hayat House for brands that help people live well, and for the people in the UAE who are looking for them. We take on only a few brands at a time, and we treat each one as if it were our own.
If that’s the partner you’re looking for, I’d love to hear from you.
The door is open
Bring your brand to the UAE.
Tell us about your brand, your products and where you sell today. Every partnership enquiry gets a personal reply.